Great public speakers are few and far between. But they do not have to be. With the right training and the right guidance, anyone can become an amazing speaker.
But is it worth all the effort? What benefits can your brand look forward to by having a great speaker? Should you encourage your employees to participate in public speaker training?
We are about to answer all these questions and more. If you would like to know then all you have to do is keep reading.
What speakers are supposed to do
Many companies and brands have people who represent them to talk about the business, what they represent, why they are needed and more. Sometimes these speakers are designed to increase client bases, sales or revenue however at other times they are to build trust in the company and educate the public.
Most people think of a public speaker just as someone on a stage and whilst this is often true, the skills learned through public speaking also come through in customer service, operations, and sales.
The trouble is however, that many of the employees assigned to speak publicly have little to know training and fail to connect with those that they are speaking to. While these people trying their best can have some positive impact, they are missing out on the full potential.
How training enhances the benefits
Instead of someone going and just saying a bunch of info, a trained speaker can reach peoples hearts, motivate them to action, encourage and excite them and keep their attention throughout the discourse.
This amplifies the potential of any public engagement tenfold. Now your speaker has enthusiasm, confidence and conviction and the people listening will notice and it will affect how they perceive the information being conveyed.
This means that they will trust more in what is being said, your business will come off more professional and they will associate your brand with a likeable and convincing speaker. As a whole, your brand gains more popularity, more clients and more respect.
In addition, these skills they have learnt will bounce into the daily workplace and they will be able to handle any kind of customer interactions much better.
Your brand will prosper, your customers will be better informed and everyone that hears your trained speaker will be more likely to listen to your company, and more likely to buy or subscribe to whatever it is that your brand is offering.
There will be a motivational camp at my local community hall next week. Well, no one can deny your argument that effective speakers must know how to create meaningful connections with the audience. That being said, I must ask the organizer to hire the right keynote speaker for the program.