Influence

In a world where social media plays a dominant role, differentiating between an “influencer” and a “vlogger” is crucial. While influencers are known for their specialized knowledge and ability to influence consumer behavior, vloggers captivate viewers with their day-to-day experiences, often through video. Recognizing the differences can help brands choose the best partnership for their […]

In this piece, we’ll discuss the pivotal role of leadership in shaping an organization. We’ll focus on two distinct styles – leading with influence and leading with authority. The style that relies on influence harnesses personal traits and relationships to motivate and sway team members. Conversely, authority-led style leverages a formal position to direct the