How to write a thought leadership article, in 10 easy steps

How to write a thought leadership article, in 10 easy steps banner image

If you want to position yourself as a thought leader in your industry, one of the best ways to do so is by writing articles that share your insights and perspectives. However, writing a thought leadership article can be challenging – especially if you’ve never done it before. In this post, we’ll share some tips on how to write a thought leadership article that will help you stand out from the crowd.

10 easy and detailed steps to write a successful thought leadership article:

Step 1 : Choose a thought leadership article topic

The best way to choose a thought leadership article topic is to think about what you’re passionate about, what you know a lot about, and what your audience will find valuable. With those three criteria in mind, brainstorm some potential topics that fit the bill. Once you’ve got a list of potential topics, narrow it down to the one that you think would be the most impactful for your audience.

How to choose a thought leadership article topic?

The best way to choose a thought leadership article topic is to think about what you’re passionate about, what you know a lot about, and what your audience will find valuable. With those three criteria in mind, brainstorm some potential topics that fit the bill. Once you’ve got a list of potential topics, narrow it down to the one that you think would be the most impactful for your audience.

Step 2 : Research your topic and gather credible sources

The best way to write a thought leadership article is to first do your research. This means reading other thought leadership articles to get an idea of the tone and style, making note of what you like and don’t like, gathering data to support your points, and developing a strong thesis statement. Once you have all of this information, you can start writing your article with confidence knowing that you have the right ingredients for success.

How to do your research before writing thought leadership article?

Read other thought leadership articles to get an idea of the tone and style, make note of what you like and don’t like, gather data to support your points and develop a strong thesis statement.The best way to write a thought leadership article is to first do your research. This means reading other thought leadership articles to get an idea of the tone and style, making note of what you like and don’t like, gathering data to support your points, and developing a strong thesis statement. Once you have all of this information, you can start writing your article with confidence knowing that you have the right ingredients for success.

thoughtful writer creating new article
thoughtful writer creating new article

Step 3 : Write a catchy headline that will draw in readers

The headline of your thought leadership article is important for two reasons: first, it will determine whether or not people even click on your article, and second, it will set the tone for the rest of the piece. So, make sure your headline is interesting, informative, and reflective of the content that’s to come.

How to write a catchy headline for thought leadership article that will draw in readers?

Your headline is your first (and sometimes only) opportunity to make a good impression and convince readers to click through to your article. So how do you write a headline that will grab attention and entice readers? Here are some tips:

1. Keep it short and sweet Your headline should be short, sweet, and to the point. Don’t try to be too clever or cutesy – just get straight to the point.

2. Use keywords wisely Use relevant keywords in your headline to help improve your article’s search engine optimization (SEO). But don’t stuff your headline full of keywords – this will make it look spammy and turn off readers.

3. Make it interesting Your headline should be interesting and make readers want to learn more about what you have to say. Be creative – think outside the box to come up with a headline that will grab attention.

4. Use numbers or lists Articles with headlines that include numbers or lists tend to perform well. Readers are drawn to these types of headlines because they know they’ll get quick, actionable information.

5. A/B test your headlines If you’re not sure which headline will perform best, try using an A/B testing tool to test different versions of your headline. This will help you see which version resonates most with your audience.

By following these tips, you can write headlines that will grab attention and entice readers to click through to your thought leadership article. So don’t underestimate the power of a great headline – it could be the difference between your article being read or ignored.

Step 4 : Structure your article in a way that’s easy to follow

Once you have all of your information gathered, it’s time to start structuring your article. The best way to do this is to break down your article into sections with headlines that clearly communicate what each section is about. This will help keep your thoughts organized and ensure that your readers can follow along easily.

How to Structure your article in a way that’s easy to follow?

Thought leadership articles are a great way to share your expertise with a wider audience. But if they’re not structured properly, they can be difficult to follow and may not have the desired impact. Think about your audience as you structure your thought leadership article. You want to make sure it is easy to follow so they can get the most out of it.

Here are a few tips:

  • Use headings and subheadings to break up the text and guide readers through your argument.
  • Start with an introduction that clearly states your thesis or main point. – Use supporting evidence throughout the article to back up your claims.
  • Conclude with a summary of your main points and leave readers with something to think about.
  • Edit and proofread your article before publishing it to ensure it is free of errors.

By following these tips, you can be sure that your thought leadership article will be easy to read and understand, making it more likely to have a positive impact on your readers.

Concentrated in writing article on laptop
Concentrated in writing article on laptop

Step 5 : Write with clarity and precision

When it comes to writing your thought leadership article, clarity is key. You want to make sure that your readers can understand your points and follow your line of thinking easily. To do this, write in short, clear sentences and use specific examples to illustrate your points.

How to write with clarity and precision?

Thought leadership articles are a fantastic way to build your brand and establish yourself as an expert in your field. But what makes a thought leadership article great? There are three key elements: clarity, precision, and originality. Let’s break down each element so you can produce thought-provoking content that will help you stand out from the competition.

1. Clarity : The best thought leadership articles are clear and concise. They make complex topics easy to understand for the average reader. When writing your article, be sure to use simple language and short sentences. Get to the point quickly and avoid filler words or phrases.

2. Precision : Your article should be well researched and free of errors. Be sure to back up your claims with data and expert opinions. Your readers will appreciate your attention to detail and it will add credibility to your article.

3. Originality : The best thought leadership articles offer new insights or perspectives on familiar topics. They challenge the status quo and make the reader think about a topic in a new way. To ensure your article is original, avoid regurgitating information that’s already been covered elsewhere. Instead, offer your own unique insights based on your research and experience.

By following these three tips, you can write thought-provoking content that will help you build your brand and establish yourself as a thought leader.

Step 6 : Edit your draft article ruthlessly

Once you’ve finished writing your article, it’s time to edit it. This is where you’ll go through and tighten up your language, remove any superfluous information, and ensure that everything flows smoothly. Don’t be afraid to cut out entire sections if they’re not adding anything of value to the piece.

Why and how to edit your draft article ruthlessly?

You’ve probably heard that you need to edit your writing ruthlessly. But what does that actually mean? Ruthless editing means cutting out anything that isn’t absolutely essential to your message. It means being brutal in your self-criticism, and making sure that every word serves a purpose. It can be tough to do, but it’s worth it. After all, your goal is to create something that’s worth reading—not something that’s full of fluff and filler.

So how do you go about editing your draft thought leadership article ruthlessly? Here are a few tips:

1. Read it aloud. This will help you catch any awkward phrasing or sentence structure. You might also want to ask someone else to read it aloud for you, so you can get a second opinion.

2. Cut out anything that’s not essential. If there’s something in your article that doesn’t contribute to the overall message, cut it out. This includes unnecessary words, phrases, and sentences.

3. Be honest with yourself. It can be difficult to be objective about your own writing. But if you want to create something great, you need to be honest with yourself about what needs to be improved.

4. Get feedback from others. Ask a trusted friend or colleague to read your article and give you feedback. They might catch things that you missed.

5.Revise, revise, revise. Once you’ve made all of the necessary changes, take another look at your article. Are there any other areas that could be improved? Keep revising until you’re happy with the final product.

Editing your thought leadership article ruthlessly may seem like a lot of work. But it’s worth it if it means creating something that’s truly great. So don’t be afraid to put in the time and effort—it’ll pay off in the end. Edit your draft thought leadership article ruthlessly to ensure that it is high-quality and error-free. This process may seem daunting, but it is essential if you want to create a polished final product.

reading interesting article
reading interesting article

Step 7 : Use credible sources to back up your points

Thought leadership articles are a great way to share your expertise and insights with a wider audience. But if you want your article to be taken seriously, it’s important to back up your points with credible sources.

Why use credible sources to back up your points while writing a thought leadership article?

Credible sources can help add weight to your argument and make your article more persuasive. They can also help you avoid making inaccurate or unsubstantiated claims.

How to use credible sources to back up your points while writing a thought leadership article?

When choosing sources for your thought leadership article, look for experts in the field who have published research on the topic you’re writing about. You can also look for reputable news organizations that have reported on the topic.

Once you’ve found some good sources, be sure to cite them appropriately in your article. This will not only give credit to the source, but it will also show your readers that you’re using reliable information to support your points.

Remember, thought leadership articles are a great way to share your expertise and insights with a wider audience. But if you want your article to be taken seriously, make sure to use credible sources to back up your points.

Step 8 : Use strong verbs to keep readers engaged

When writing a thought leadership article, it’s important to keep readers engaged by using strong verbs. Verbs are powerful words that can help paint a picture in readers’ minds and make your writing more interesting.

Some strong verbs you can use to keep readers engaged include:

  • Write
  • Create
  • Design
  • Develop
  • Implement
  • Manage
  • Produce
  • Build
  • Improve
  • Test
  • Evaluate

These are just a few examples of the kinds of strong verbs you can use to engage readers while writing a thought leadership article. Use whatever verb best suits your particular situation and makes your writing more interesting and enjoyable for readers.

By using strong verbs, you’ll not only keep readers engaged, but you’ll also make your writing more enjoyable for them to read. So don’t be afraid to use some power words in your next thought leadership article!

How to use strong verbs to keep readers engaged while writing a thought leadership article?

  • Use verbs that best suit your particular situation and makes your writing more interesting and enjoyable for readers.
  • Choose verbs that will help paint a picture in readers’ minds and make your writing more engaging.
  • Avoid weak or Overused verbs like “is, are, was, were, have, has, had.”
  • Use active voice whenever possible. Passive voice often diminishes the impact of what you’re trying to say.-Remember that verbs can be used to not only state facts but also to show emotion, convey action, and even create suspense.
  • Consider using a thesaurus to find different, more interesting ways to say common verbs.
  • Have fun with your words and don’t be afraid to experiment!

By following these tips, you’ll be sure to write thought leadership articles that are both engaging and enjoyable for readers. So go forth and use some strong verbs in your next piece!

article word soup
article word soup

Step 9 : Conclude with a bang

End your article on a strong note that will leave readers thinking about your points long after they’ve finished reading. A powerful conclusion can drive home the main points of your article and leave a lasting impression on your readers.

Why conclude a thought leadership article with a bang?

When it comes to writing a thought leadership article, you want to make sure that you conclude with a bang in order to really drive home your point and leave a lasting impression on your reader. There are a few different ways that you can go about doing this, but one of the best ways is to simply reiterate your main points and then finish with a strong call to action. This will help to ensure that your readers not only remember what you said, but that they also take action on what you’re asking them to do.

How to conclude a thought leadership article with a bang?

Here are a few tips on how to conclude with a bang when writing a thought leadership article:

First, start by briefly reiterating your main points. This will help to remind your reader of what you’ve already said and drive home the point that you’re trying to make.

Next, finish with a strong call to action. This could be something like asking your reader to share your article with others, or even taking action on what you’re suggesting.

Finally, end with a powerful quote or statement that really drives home your point. This will help to leave a lasting impression on your reader and ensure that they remember what you said long after they’ve finished reading your article.

By following these tips, you can ensure that you conclude your thought leadership article with a bang and leave a lasting impression on your reader. So, don’t forget to keep these things in mind the next time you sit down to write an article.

Promoting your article
Promoting your article

Step 10 : Promote your article

Once you’ve published your thought leadership article, it’s time to start promoting it. Share it on social media, send it out in email newsletters, and reach out to relevant bloggers and journalists to get the word out. By promoting your article, you’ll ensure that it reaches the widest possible audience.

Why promote your thought leadership article?

There are many reasons to promote your thought leadership article. By promoting your article, you can:

  • Increase traffic to your website
  • Build credibility and trust
  • Connect with new audiences
    Generate leads and sales

How to promote your thought leadership article?

Here are some tips on how to promote your thought leadership article:

  1. Share it on social media.
    Make sure to share your article on all of your social media channels, including Twitter, LinkedIn, Facebook, and Google+. If you have a large following on social media, this can help increase traffic to your article and also promote engagement.
  2. Email it to your list.
    If you have an email list of subscribers, be sure to send them a link to your latest thought leadership article. This is a great way to increase exposure and also get feedback from your subscribers.
  3. Guest post on other blogs.
    If you guest post on other blogs in your industry, be sure to include a link to your thought leadership article in your author bio. This can help increase traffic to your article as well as build your credibility.
  4. Include it in your email signature.
    Include a link to your latest thought leadership article in your email signature so that everyone who receives an email from you can easily click through to read it.
  5. Promote it in your newsletter.
    If you have a newsletter, make sure to promote your thought leadership article in each issue. You can even include a call-to-action (CTA) at the end of the article to encourage your readers to take action.
  6. Syndicate it on other websites.
    If you syndicate your content on other websites, be sure to include a link back to your original article. This can help increase traffic as well as build backlinks to your website.
  7. Speak about it at conferences and events.
    If you speak at conferences or events, be sure to promote your thought leadership article during your presentation. You can even hand out copies of the article to your audience members.
  8. Offer it as a resource on your website.
    Make sure to include your thought leadership article on your website and promote it prominently. You can even create a landing page for the article to increase traffic and conversions.
  9. Use paid advertising.
    Paid advertising is a great way to reach new audiences and generate leads. You can use Google Ads, Facebook Ads, or LinkedIn Ads to promote your thought leadership article.
  10. Get creative!
    There are endless ways to promote your thought leadership article. Get creative and come up with your own ideas. The sky’s the limit!
    By promoting your thought leadership article, you can increase traffic to your website, build credibility and trust, connect with new audiences, and generate leads and sales. Follow the tips above to get started.
How to write a thought leadership article, in 10 easy steps(Pinterest Pin)

Final Thoughts

Writing a thought leadership article is not easy, but it’s worth the effort. If you take the time to do your research, structure your article in an easily-digestible format, and write with clarity and precision, you will be well on your way to having a successful thought leadership piece. Remember to edit ruthlessly and use credible sources. And most importantly, promote your article like crazy! We hope this guide has been helpful. If you have any questions or want more information, please leave a comment below.

Leave a Comment

Your email address will not be published.

Scroll to Top

GET A FREE CONSULTATION

Enter your contact details and I will get in touch!

OR

Send a Message. I will respond quickly!

100% FREE GUIDE!

Lead Your Life: 5 Steps To Master Everyday Leadership Skills

Get this guide in 2 easy step!!