What are the Pros of Tray Signs?

What are the Pros of Tray Signs featured image

Tray signs, also known as tray displays or tray liners, are an effective marketing tool used by businesses to promote their products and services. They are typically used in food and beverage establishments, such as cafes, restaurants, and fast-food chains. Tray signs are placed on the trays that customers use to carry their food and drinks, and they can be customized with the business’s logo, promotional message, or other branding elements. In this article, we will explore the pros of tray signs and why businesses should consider using them as a marketing tool.

  1. Cost-effective
    One of the primary advantages of tray signs is that they are an affordable marketing option for businesses. Compared to other advertising methods, such as billboards or TV ads, tray signs are relatively inexpensive to produce and distribute. Additionally, since they are placed directly in front of the customer, they have a higher chance of being noticed than other forms of advertising, such as flyers or posters.
  2. Increases Brand Awareness
    Tray signs are an effective way to increase brand awareness and promote your business. By placing your logo and branding message on the tray liner, you can ensure that your customers see your brand every time they visit your establishment. This helps to build brand recognition and makes it more likely that your customers will return to your business in the future.
  3. Creates a Professional Appearance
    Tray signs can also help to create a professional appearance for your business. By customizing your tray liners with your branding message, you can show that you take your business seriously and are committed to providing a high-quality customer experience. This can help to build trust with your customers and make them more likely to recommend your business to others.
  1. Provides Additional Advertising Space
    Another benefit of tray signs is that they provide additional advertising space for your business. Since tray liners are typically large enough to accommodate a logo and a promotional message, businesses can use them to promote their products and services. This can help to increase sales and revenue, as customers are more likely to order items that they see advertised on their tray liners.
  2. Easy to Change
    Tray signs are also easy to change, which makes them a flexible marketing tool for businesses. Since they are not permanent fixtures, businesses can easily update their tray liners to reflect new promotions, seasonal offerings, or other marketing initiatives. This makes tray signs an effective way to keep customers informed of new products or services and encourages them to return to the business for repeat purchases.
  3. Enhances Customer Experience
    Tray signs can also enhance the customer experience by providing relevant information about the business or the products and services being offered. For example, businesses can use tray liners to display nutritional information or allergy warnings for their menu items. This can help customers make informed decisions about what they order and can also help to prevent any negative experiences, such as an allergic reaction.
  4. Customizable
    Lastly, tray signs are highly customizable, which means that businesses can tailor them to meet their specific marketing needs according to ecentres. Whether they want to promote a new product, announce a special promotion, or simply display their logo, businesses can create tray liners that are tailored to their unique branding message. This customization can help to make tray signs more effective at promoting the business and increasing sales.

Pros of Tray Signs Summary

Tray signs are a cost-effective and flexible marketing tool that businesses can use to increase brand awareness, promote their products and services, and enhance the customer experience. By customizing their tray liners with their branding message, businesses can create a professional appearance for their business and provide additional advertising space for their products and services. With their easy-to-change design and highly customizable options, tray signs are an effective way for businesses to stay relevant and informed in an ever-changing marketing landscape.

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Hidayat Rizvi
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*Based on a survey of small businesses using QuickBook Online conducted September 2018.