Why Sales Funnels?
For a person who has made the decision to make money online, setting up a WordPress sales funnel is an important tool. It can free up time for the entrepreneur. Sales funnel works by bringing in targeted prospects as you build trust and offer them products and services that they need. Here are some things you should keep in mind while setting up your funnel:
First, understand your customer
Who are their potential customers? How will they benefit from what you have to offer? The answers to these questions will help you determine whether you should be offering your customers any incentives to drive them to you. If you’re not targeting your audience with any specific incentive, then the sales funnel isn’t being set up properly.
Find out your customers’ likes and dislikes
What kind of products or services do they want? What are their current issues? What are the reasons they turned to Google or another search engine? By answering these questions, you will know whether you should be offering any incentive to your customers.
Next, identify your target market
This group will comprise the people who are most likely to buy your product or service. You can use a software tool to identify this group or simply conduct surveys of your customers so you know where you should focus your efforts.
Next, know what kind of relationship you want to cultivate with each customer
Do you want to establish a long-term client or a short-term one? Are you willing to give something away in return for that business? These are all decisions you will need to make over time as you develop a relationship with each customer. Don’t hesitate to offer something for free if it will benefit you and your customer in the long run.
Offer customers something of value
Now that you know who your customers are and what kind of relationship you want to establish with them, it’s time to offer them something of value. You have the opportunity to do this through your WordPress sales funnel. Your funnel is basically a specialized sales page designed to capture the email addresses of interested customers. After you have their email addresses, you can send them useful information or products through regular emails. Some WordPress sites offer an instant blog that automatically sends messages to subscribers on a scheduled basis. You can even customize the frequency of these messages to make it more appealing to subscribers.
Why WordPress sales funnel?
With your WordPress sales funnel, it’s easy to keep track of how many customers you have generated through your offers. Then, look at your stats at the end of the month to see how many of your customers opted in. It’s also a good idea to keep a spreadsheet of customer data and sales statistics so you can see how your stats stack up against other competitors.
In general, you should only offer the first two items upfront. If you offer more than two, you’re setting yourself up for failure. You will be competing with dozens of other marketers who are eager to sign up new customers. Why take the chance of sending the customer to one sales page? Always send them to the opt-in page, so you know that they actually went through and opted in.
Money is in the List
Once you have the customer’s email address, you should always have something to sell them in addition to the free gift. Some marketers choose to add affiliate links within their WordPress sales funnel. These links allow readers to purchase other products as they read your articles. This is an excellent way to build a list, but you shouldn’t waste all of your subscribers on single products. Instead, offer them a variety of different things in order to maximize your earning potential.
Also, be sure to offer your customers plenty of opportunities to subscribe to your list. Place a subscribe box at the bottom of every article. Make sure to include your customer’s name and an opt-in link. By providing your customers with ways to subscribe to your information, you will be building a relationship with them, which will lead to increased sales in the long run.
Finally, be careful not to spam your customers. Don’t place lots of advertising messages in your article. Instead, provide great content that provides value for your customers. Only send messages that are relevant to your article. Keep in mind that it’s fine to mention your products in your articles sometimes. However, don’t do it all of the time.